Swire Coca-Cola sponsors 2026 Hong Kong International Dragon Boat Festival

Swire Coca-Cola HK has been named the official beverage sponsor for the 2026 Sun Life Hong Kong International Dragon Boat Races. The event, organized by the Hong Kong Tourism Board, runs from June 19 to July 1 and features a giant festive installation at the Avenue of Stars. This sponsorship is part of a broader marketing strategy to engage with local cultural traditions and boost tourism. By integrating its brand into a major cultural festival, Swire Coca-Cola aims to strengthen its market presence in Hong Kong. The festival serves as a key platform for promoting the city’s cultural heritage to international visitors. The company’s involvement underscores the importance of corporate partnerships in sustaining large-scale public events in the region.